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Brand identity · Coffee and doughnuts

Glaze

A playful identity for a coffee and doughnut shop. The G is a bitten doughnut with dripping glaze.

Concept · Self-initiatedLogoColor systemPackagingPrint and outdoor

Heavy rounded letters keep it fun, and every glaze flavor gets its own color of the mark.

The system runs from cups, bags, and boxes to the menu, business cards, and a street billboard.

Glaze, slide 2 Glaze, slide 3 Glaze, slide 4 Glaze, slide 5 Glaze, slide 6

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